Be More Than Beautiful
Brand identity, guest experience design, and marketing materials helping boutique hoteliers attract premium guests and boost direct bookings.
Be More Than Beautiful
Brand identity, guest experience design, and marketing materials helping boutique hoteliers attract premium guests and boost direct bookings.
TRUSTED BY
Great Hotel. Even Better First Impression.
We handle everything you need to craft a cohesive, high-end brand identity that converts browsers into booked guests.
Brand Strategy
We define your brand’s purpose, positioning, and personality to attract the right guests and guide every decision.
Visual Identity
We design a cohesive visual system—logo, colors, typography—that captures your vibe and elevates your presence.
Guest Experience
We shape signature moments across the guest journey that leave lasting impressions and inspire loyalty.
Onsite Branding
From check-in to checkout, we design branded materials and touchpoints that feel luxurious, intentional, and uniquely you.
Marketing
We create compelling visuals, messaging, and content that connect with your ideal guests and drive engagement.
Launch Support
We build press-ready assets, campaigns, and activation strategies to make your brand impossible to ignore.
How We Build Memorable Boutique-Hotel Brands
Branding your hotel isn’t just about aesthetics—it’s about building trust, sparking desire, and creating consistency across every touchpoint.
STEP ONE
Discover
Brand Discovery & Strategy
We start by learning your hotel’s vision, audience, and positioning. Through interviews and audits, we uncover your unique edge and shape a strategy that guides every brand decision.
STEP TWO
Design
Visual Identity & Experience Design
We craft a visual identity—logo, color palette, typography—and apply it across your digital and physical touchpoints, ensuring your brand shines wherever guests engage with it.
STEP THREE
Deploy
Launch, Activate & Elevate
From launch assets to PR and RSVP pages, we create what you need to go live with confidence. We also offer ongoing support for content, optimization, and seasonal campaigns.
Here's what our clients are saying...
Take a look at what previous clients have said about working with YKMD.
Highly Recommended!
“So we needed a new model and I immediately thought of Yanique and the unique way that she set up the process for her team to integrate with ours. And it was amazing how fast it worked, it worked immediately”
NAOMI CLARE CRELLIN
CEO, Storycraft Lab
Transforming Event Magic with The Right Design Touch
“I’m enjoying it!! I love their work, it’s just fantastic. We grew our podcast by 30K subscribers in just a few months. I would highly recommend these guys!
LIZ LATHAN
The Community Factory
More Time, Zero Know-How, Let’s Show You How!
"We were having some internal struggles and needed some help mitigating that. We had no struggles or complaints about YKMD in regard to getting products back in a timely manner. YKMD was able to isolate what the problems were and deliver a beautiful product.”
ASHLEY NYALEY
Project Invent
See Our Work
Discover how we’ve help elevate brands and their guest experiences.
You deserve a brand that feels as elevated and intentional as the guest experience you’re creating.
Hey, I’m Yanique DaCosta—a creative brand specialist and designer with over 15 years of experience helping global names like Apple, Google, Hilton, the NFL, and Under Armour build unforgettable visual identities and experiences.
I watched my mother manage luxury hotels before opening her own boutique property. That shaped how I see brand, service, and guest experience.
Now, I merge branding and hospitality to help boutique hotels create premium guest experiences that drive direct bookings and lasting loyalty.
Let’s be real—branding your hotel is a massive lift.
It’s not just a logo or palette. It’s the feeling a guest gets from their very first interaction—with your website, booking email, or even your check-in scent.
You’re likely juggling questions like:
Who is our ideal guest—and how do we get them to choose us?
What makes our property unforgettable, and how do we reflect that across our website, emails, lobby, and room keys?
How do we communicate luxury without sounding cliché?
And how do we stand out when it’s time to launch—press, influencers, social, and all?
That’s where I come in.
I’ve built a full-service branding system for boutique hotels ready to elevate every guest touchpoint. From strategy and visuals to messaging and launch—we handle the brand lift, so you can focus on five-star hospitality.
Ready to bring your brand to life?
Click below to book a call. I’d love to hear about your property and show you how we can help.
Yanique DaCosta
Founder, YKMD
Frequently Asked Questions (FAQs)
Some of our most frequently-asked-questions:
Q. How long does the full branding process take?
Most of our full-service branding projects take between 8–12 weeks from kickoff to final delivery, depending on the complexity and how quickly feedback is provided. We’ll give you a customized timeline during our discovery phase so you know exactly what to expect.
Q. How much time will this take from me or my team?
We handle the heavy lifting so you don’t have to. After our initial strategy sessions and a few check-ins for feedback, we move things forward behind the scenes. You get high-level visibility without having to manage every detail.
Q. What if I already have a logo or brand—can you still help?
Absolutely. Some clients come to us with pieces of their brand already developed. We assess what’s working, identify the gaps, and build on your existing assets to create a more cohesive, elevated experience across every touchpoint.
Q. Isn’t this something I can figure out on my own with someone from Fiverr or Canva and ChatGPT?
You could—but here’s the truth: tools like Canva and ChatGPT are only as effective as the strategy behind them. And while Fiverr or generalist designers might offer quick turnarounds, they often lack the industry-specific insight to build a cohesive, high-converting hospitality brand.
Branding a hotel isn’t just about a logo or color palette—it’s about understanding how to shape every guest touchpoint into a memorable, consistent, and elevated experience. As a hospitality branding specialist, I don’t just make things look good—I make sure every piece of your brand is designed to attract your ideal guest, increase bookings, and create loyalty. That’s not something a template or generalist can deliver.
Q. What kinds of hotels do you typically work with?
We specialize in luxury boutique properties that want to elevate their guest experience—from beachside escapes to modern city hotels. If you’re not a big-box chain and want a brand that stands out, we’re a great fit.
Q. Can I hire you just for brand strategy or just for visuals?
Yes! While most of our clients choose full-service support, we do offer à la carte packages for strategy, visual identity, or guest experience design. Let’s chat about what makes the most sense for your goals
Q. How do revisions work?
We include two rounds of revisions for each phase of the project to make sure everything feels just right. You’ll have plenty of opportunities to provide feedback without the process dragging on.
Q. What’s the investment for a full brand build?
Every hotel is different—and so is every brand journey. Some clients come to us needing a full-service build from the ground up, while others need a focused refresh in specific areas. We offer flexible packages and phased approaches to meet you where you are.
During our discovery call, we’ll walk through your goals, timeline, and existing assets to recommend the best path forward. Whether you're ready for a complete transformation or just need targeted support, we’ll tailor a solution that aligns with your vision.